Stop Competing for Clients. Start Making Them Compete for You.
You’ve seen the posts.
The breathless success stories…
“I hit $1M in 6 months!”
And maybe you’ve felt the sting.
Because your own story looks nothing like that.
Mine didn’t either.
It was slow. Relentless.
DMs gathering dust.
Speaking contracts sitting in a drawer, untouched.
Opportunities trickling in only after endless chasing.
Then I made one small but seismic change:
I stopped chasing conference stages and started showing up as a podcast guest.
Everything shifted.
→ My LinkedIn engagement grew without posting more.
→ Warm leads began arriving in my inbox.
→ Collaborations, client calls, and speaking invites flowed in, without me pitching.
The Media Landscape Has Flipped
A decade ago, traditional media was the only game in town.
If you weren’t quoted in the FT, featured on BBC Breakfast, or smiling next to a morning radio host, you were invisible.
That era? Gone.
The gatekeepers have left.
The new power brokers are creators, building audiences that rival major networks.
The scale is staggering:
→ 600+ million blogs exist, with over 8 million posts published daily.
→ YouTube has 51+ million active channels.
→ 80+ million Americans listen to podcasts weekly, with double-digit growth in the UK, Australia, and New Zealand (Statista, 2024).
In short; the attention market has fragmented.
And podcasts are quietly becoming one of the highest-converting, trust-rich channels in it.
Why Podcast Guesting Beats Almost Every Other Media Play
A great podcast isn’t a soundbite. It’s a deep dive.
You have 30–90 minutes to share your story, nuance, and value, without the pressure to “sell” in 15 seconds.
Listeners aren’t skimming. They’re leaning in, while driving, cooking, running, or commuting.
Here’s the bioggie:
Trust in the host extends to you. You’re not just a stranger, they’ve endorsed you by giving you the mic.
And unlike a LinkedIn post, a TV segment, or an ad…
📌 A podcast episode lives forever.
People discover it months, even years, later.
When you’re a guest:
You’re building a client pipeline.
You’re cementing credibility.
You’re opening doors to collaborations and speaking opportunities.
And it compounds, because every episode you’re on becomes an evergreen trust asset.
Cutting the Guesswork, Winning the Room
When Jessica, CEO of a UK legal consultancy, came to Iconology Agency, she was frustrated:
Hours lost sifting through podcast lists.
Hosts asking for payment to be interviewed.
Poor-fit audiences.
We:
→ Identified right-fit shows where her ideal clients were already listening.
→ Built magnetic pitches that got immediate “yes” replies.
→ Secured high-value guest spots where her story landed with the right ears.
Within 90 days:
→ Jessica doubled her inbound enquiries.
→ She landed two speaking engagements directly from podcast appearances.
→ She now treats her guest episodes as key sales assets, sending them ahead of meetings to warm up prospects.
Why Vetting is Everything
The explosion in podcasts means not every show deserves your time.
Some are run purely for prestige. Others are thinly veiled ad slots.
We filter ruthlessly:
✅ Audience fit: your clients are already listening.
✅ Format fit: enough time to tell your full story.
✅ Positioning fit: you’re framed as the authority.
This isn’t a booking service.
It’s a relevance filter for your authority.
Podcast guesting is now one of the smartest, most leveraged ways to:
→ Grow your personal brand.
→ Attract inbound leads.
→ Share a message that can’t be squeezed into a headline.
I’ve seen it transform my pipeline, and my clients’, in months.
The compounding effect is real.
Your Next Move
If you want:
→ The right bookings (no time-wasters)
→ Pitches that get immediate “yes” replies
→ Targeted reach without paid ads
💬 DM me for a confidential consultation.
We’ll design your Podcast Guest Tour Strategy, placing you in the rooms (and feeds) where the right people are already listening.
Opportunities aren’t just found. They’re placed. Let’s place you there.
